smpsn is a Los Angeles-based strategy and innovation consultancy that helps brands in entertainment, retail, and healthcare launch groundbreaking new products.

Our approach leverages insights from a diverse network of experts and years of experience across cultural landscapes. We have a passion for simplifying complexity, providing clarity and action at every step.

Our engagements take many shapes, and each is custom-tailored to the needs of the project. Our work is defined by market intelligence, discovery and visioning, experience innovation, and growth strategy. We deliver hands-on expertise with precision and purpose.

Our clients include some of the world's most recognized brands and emerging industry leaders.

Let's discuss how we can work together.

Our Clients

Fox Entertainment
Samsung
American Express
NBCUniversal
Reckitt
Cedars Sinai
Salesforce
Renew
Chubb Insurance
Google
Johnson Controls
CreatorDAO
GoodRx
Selfmade
PrepTrack
BBC
Macmillan Cancer Support
NHS
Zäbka

Recent Projects

  • Helping the world's largest convenience brand launch a new digital ecosystem.
  • Putting America's most advanced charging network at the center of the electric vehicle driving experience.
  • Launching a decentralized community that accelerates creators with capital and technology.
  • Exploring ways to automate and improve the leasing process for residential tenants and operators.
  • Exploring a vision of better care for aging loved ones and those with early cognitive decline.